Taper Rebate Blitz Campaign
Taper is a B-Corp subsidiary of Ecology Action providing mission-driven building-efficiency solutions and specializing in holistic building optimization for HVAC, refrigeration, interior and exterior lighting, and water systems. Our services also include energy audits and incentives management. We’ve provided value to a broad range of grocery, retail, franchise, and hospitality customers. Our tailored approach to meeting the needs of each client ensures seamless management and delivery of large-scale building-efficiency solutions that yield dependable ROI and reduce carbon emissions.
Goals: Generate leads and brand interest with a time-sensitive rebate campaign
Taper’s mission is to reduce carbon emissions at scale by making building efficiency easy and profitable. To support their mission Taper runs one-off “rebate blitz” campaigns targeting brick-and-mortar B2C companies in a particular region with specific energy saving technologies over the course of a single month.
Most recently they ran an ARC (a sort of HVAC technology) rebate targeting California businesses. I provided support by managing their landing page, distributing relevant content (paid/organic search, paid/organic social and email) resulting in the below.
