Wes Hollingsworth Wes Hollingsworth

If You're Not Using AI in Your 2024 Marketing Strategy, You're Missing Out

Unlock the Power of AI in Your Marketing Strategy for 2024! Explore how artificial intelligence transforms content creation, from automated blog posts to personalized email campaigns. Discover the impact of AI as a creative collaborator, overcoming writer's block with innovative insights.

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Wes Hollingsworth Wes Hollingsworth

The ABM Mirage: Why Account-Based Marketing Doesn't Work

Discover the truth about Account-Based Marketing (ABM) in this revealing blog post. Uncover why ABM often falls short of expectations, with insights from real-world experiences and a deep dive into the pitfalls of ABM platforms like Terminus. Learn why a well-rounded inbound marketing strategy may be a more cost-effective and scalable alternative for B2B marketers.

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