Magnetic Insight Digital Marketing Support

Magnetic Insight aims to introduce magnetic particle imaging, a groundbreaking imaging technology in order to address today's clinical and translational research challenges.

Goal: Provide broad-based digital marketing support

Magnetic Insight traditionally relied on conferences and high-touch in-person marketing efforts but with the rise of COVID and stay at home orders across the country they had to completely pivot their marketing efforts and lead generate to from analog to digital. I provided support in the following areas:

Overall ABM strategy approach to key market segments and deal maturation
Lead generation strategy
Outbound Marketing Plan
Marketing and sales CRM development
Email nurture automation and optimization
SEO/SEM
Promo and distribution for virtual events

By working with internal SMEs I performed a content audit that drastically increased their organic search ranking and traffic. We then took the keywords with no currently available content and systematically developed Hubspot landing pages and paid search campaigns.

I worked hand-in-hand with sales to develop a lead nurture and multi-channel targeting campaign leveraging gated content and virtual events. We also collaborated on a MQL to SQL lead hand off.